Transforming bricks to clicks
Customer
UK market leader in construction industry market intelligence
Providing information on profile and status of major construction projects
Originally supplied information via paper-based reports and PC software tool
Situation
There was a requirement for them to be able to flex the team size based on investment cycles and an urgency of speed to market due to the imminent launch of online services by a competitor.
With a desire to form a partnership through which they could leverage expertise in the e-commerce domain and no previous experience of offshore outsourcing, Barbour ABI chose to partner up with Arrk Group.
Limited IT budget
Little capacity for speculative ventures and insufficient management
Shortage of appropriate technical skills with in-house IT resource
An urgency of speed to market
Commercial Director
Solution
The application was developed and launched in four months providing Barbour ABI with both a validation of the proposition as well as confidence in the offshore delivery model. This provided a green light for development of a full-scale production implementation name Drillstar. For this phase, the Arrk team size was increased with the majority being located offshore. With the offshore team having developed significant business domain knowledge (and with continuing management support from Arrk UK) Barbour ABI’s business users were able to develop a direct communication channel with the offshore team to deal with things things like requirements and solution design. Over time Arrk UK’s management involvement was further reduced as Barbour ABI moved to a VODC (Virtual Offshore Development Centre) model where the offshore team is managed directly by the customer as an extension of its own in-house IT function. Arrk’s VODC model provides offshore senior delivery and quality management as standard within Arrk’s Offshore Delivery Centre, leaving the customer to focus on requirements management and strategic product direction.
Deployment of a small onshore team
Application was developed and launched in four months
Development of a full-scale production implementation named Drillstar
Barbour ABI moved to a VODC model
Outcomes
- A suite of web-based business intelligence tools
- The ability to maintain a personal profile of 7000+ search combinations
- Email and SMS notification
- Daily synchronisation with legacy systems
- Branded portals and administration functions for larger business-to-business customers
The system is now the delivery channel for 80% of new sales and is a major source of competitive advantage with sales increasing 25% year on year.