Making money from content in the age of the ad-blocker By Team Arrk Thought Leadership 5 mins read Remember when websites relied on pop-ads to reel in income? Those days are disappearing quickly with PageFair and Adobe revealing that during 2015 ad-blockers were estimated to have cost online publishers in the region of $22 billion.…
Machine Learning | What it is and why you should care By Team Arrk Thought Leadership 5 mins read There is a new technological wave that is helping retailers stay ahead of trends and its name is machine learning. A method of data analysis, it works on the premise that the more a company uses…
Why do you need apps when your website is mobile friendly? By Team Arrk Thought Leadership 4 mins read When outlining her “five big things” for 2016, Nikki Baird, of Forbes, outlined how retailers will look increasingly towards apps, after previously, in many cases, adopting the attitude that they are broadly the same as mobile-friendly…
Blockchain Technology | An Introductory Guide By Team Arrk Thought Leadership 5 mins read The financial services industry is undergoing something of an evolution as the technology that kick-started bitcoin looks set to transform the way in which banks manage their transactions. The technology in question is known as blockchain and in this blockchain technology…
Connecting with Millennials | Consumer Behaviour Shift By Team Arrk Thought Leadership 4 mins read According to Social Trends, by 2020, so-called “millennials” will be in control of $1.4trillion of spending power: making it absolutely vital to understand this audience, how it thinks and what it wants. So just how are consumer behaviours changing as millennials…
Digital Predictions 2016 | What will happen in 2016? By Team Arrk Thought Leadership 5 mins read A New Year has arrived and now that the fireworks have disappeared and everyone is back at work, it’s time for Arrk to deliver its annual digital predictions for the year ahead. If you want to see how we…
What is Ruby on Rails? By Team Arrk Thought Leadership 4 mins read Ruby on Rails: it sounds like a new cocktail, doesn’t it? In reality however, it’s a web application framework that is rapidly growing in popularity by providing a fun, elegant and compact way to build web applications. To put it in simple…
Psychology and the web By Team Arrk Thought Leadership 7 mins read As the web proliferates and we interact with it in numerous ways, we need to be aware of the importance technology plays in satisfying human needs when interacting with a web application. There is another aspect that we perhaps do not pay as…
Test Driven Development | A Guide By Team Arrk Thought Leadership 5 mins read Developed back in 2003, test driven development (TDD), also known as test design development, creates an evolutionary approach to development centring on test-first implementations in which you write the minimum amount of production code that will allow you to then fulfill…
How safe is the cloud? Security in the cloud By Team Arrk Thought Leadership 4 mins read It was back in September, 2014, when cloud security was placed under the microscope following a breach of Apple’s internet storage service. Many celebrities, including the likes of Jennifer Lawrence, had intimate photographs stolen from the iCloud, prompting…
