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  • Who we are
    • About us
    • Why Arrk?
    • Our Leadership
    • Our Journey
    • Our Values
  • Services
    • Digital Platform
    • Mobile Platform
    • Application Moderisation
    • Cloud Services
    • Application Support Management
    • Software Consultancy
    • Creative Services
    • Software Testing
    • Outsourcing
  • How we do
    • Our ApproachGaining a Competitive Advantage
    • Shaping Digital StrategyDevelop Practical Digital Strategies
    • Assessing Digital ReadinessAssess your Transformation Readiness
    • Application Maturity AssessmentAssess your Fitness for the future
    • Environment Architecture ReviewEnterprise Architecture Review
    • Software Architecture ReviewSoftware Application Review
    • Digital Solution DesignDesign & Shape Your Digital Outcomes
    • Rapid Software EngineeringIncreasing Speed to Market
    • Application ModernisationModernising Your Legacy Systems
    • Cloud ServicesBest Use of the Cloud
    • Application Support ManagementCost effective ownership & services
    • Managed Cloud ServicesMaximising Your Cloud Investment
    • Training and DevelopmentMaximising Performance & Productivity
  • Insights
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    • Whitepapers
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  • Careers
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Daily Archives: 29/02/2016

Why do you need apps when your website is mobile friendly?

Thought LeadershipBy Richard Lawton29/02/2016Leave a comment

When outlining her “five big things” for 2016, Nikki Baird, of Forbes, outlined how retailers will look increasingly towards apps, after previously, in many cases, adopting the attitude that they are broadly the same as mobile-friendly websites. So what is going to prompt this change? According to Baird, developers are re-imagining the capabilities of apps…

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