Digital Personalisation | What does the future hold? By Team Arrk Thought Leadership 4 mins read “Personalised marketing at scale” – it sounds like just another buzz term, but in reality it has already become the fastest-growing digital marketing trend and is set to represent a new approach that will transform the way that companies…
Google’s Mobilegeddon and the Importance of Mobile First Development By Team Arrk Thought Leadership 4 mins read Back in April 2015 the world’s most popular search engine Google started to roll out its latest major algorithm update for its core search service. Dubbed ‘Mobilegeddon’ in some quarters, the update was first officially confirmed by Google…
Windows 10: What To Expect By Team Arrk Thought Leadership 4 mins read With the release date for Microsoft Windows 10 rapidly approaching, excitement is at a fever pitch about what the operating system will have to offer: especially after Microsoft described it as the “last edition of Windows”. Here we take a look at…
Requirement Gathering Techniques By Team Arrk Thought Leadership 5 mins read In the consumer environment, market research has become a vital part of the success of any firm. Knowing what consumers want, what they require from their experience and how to grab their interest over competitors is essential in staying ahead of the marketplace. So…
Continuous Integration: A Guide By Team Arrk Thought Leadership 5 mins read If you’re searching for a way to develop cohesive software in a faster way, then the solution might be continuous integration: a software development practise which revolves around each team member frequently integrating their work, sometimes several times on a daily basis. In…
White Paper: Creative Uses for iBeacons By Team Arrk Thought Leadership < 1 min read Unobtrusive and relatively low cost, a beacon (or iBeacon when using Apple nomenclature) is a Bluetooth low energy (BLE) device which contains its own battery unit which means they can be positioned pretty much anywhere. Although there are a variety of…
Appification of the Enterprise Explained By Team Arrk Thought Leadership 4 mins read The phrase “there’s an app for that” has been well-established among consumers for years – we’re accustomed to the idea of being able to download an app for almost any purpose, leading to buzz terms like “the appification of everything” and the…
A Need for Speed: Rapid Digitisation By Team Arrk Thought Leadership 4 mins read With business environments rapidly changing, there is a need for companies to respond as quickly as possible to competition and new opportunities. This means that organisations have a “need for speed”: with the aim to get a digital service on to the…
What is Google Brillo? By Team Arrk Thought Leadership 4 mins read The Internet of Things (which we explained here with our Beginner’s Guide to the Internet of Things) is drawing the attention of some big names, with Qualcomm recently announcing its plans to develop smart devices that suit this new technology. Now, Google has…
SQL or NoSQL: The fairy tale By Team Arrk Thought Leadership 5 mins read A long, long time ago, when the Earth was still young, an innocent computer science graduate entered a castle, looking for work. The castle’s occupants were kind and took him in. Surrounded by experienced analysts, designers, programmers and testers, he developed his…
