Innovation Games: An Online Guide

Innovation Games: An Online Guide By Team Arrk BlogsThought Leadership 5 mins read The importance of marketing to the success of a business should never be underestimated. Marketers have a unique position in that they are talking directly to consumers and gaining insights that help create discussion and trail-blaze new solutions that can guide a…

Guide to Gamification

Guide to Gamification By Team Arrk BlogsThought Leadership 4 mins read If you think that gamification is just another short-lived “term of the month”, then think again: according to predictions by Gartner, in 2015, gamification services will be just as important for consumer marketing and retention as the likes of eBay, Amazon and Facebook. But…

Guide to lean software development

Guide to lean software development By Team Arrk BlogsThought Leadership 4 mins read Anyone who has been searching for more information about lean software development will have almost certainly been met by more difficult jargon, such as: lean principles; lean manufacturing; and Agile software development. So if you’re struggling to get your head around what…