What factors influence customer loyalty? By Team Arrk Thought Leadership 5 mins read In business, we often focus on attracting new customers. Whether it’s exciting introductory offers; huge promotional campaigns; or discount codes; we’re always thinking about bringing customers in. However, if we can’t offer them a service that they are satisfied with, or another…
Connecting with Millennials | Consumer Behaviour Shift By Team Arrk Thought Leadership 4 mins read According to Social Trends, by 2020, so-called “millennials” will be in control of $1.4trillion of spending power: making it absolutely vital to understand this audience, how it thinks and what it wants. So just how are consumer behaviours changing as millennials…
Digital Predictions 2016 | What will happen in 2016? By Team Arrk Thought Leadership 5 mins read A New Year has arrived and now that the fireworks have disappeared and everyone is back at work, it’s time for Arrk to deliver its annual digital predictions for the year ahead. If you want to see how we…
Eliminating Waste in Software Development By Team Arrk Thought Leadership 6 mins read The increasing acceptance and implementation of Lean principles by software companies is becoming a phenomenon. Whether these principles are introduced as values, guidelines or via the book, it can make a significant impact to individuals, teams and organisations. We are hearing (as…
What is Ruby on Rails? By Team Arrk Thought Leadership 4 mins read Ruby on Rails: it sounds like a new cocktail, doesn’t it? In reality however, it’s a web application framework that is rapidly growing in popularity by providing a fun, elegant and compact way to build web applications. To put it in simple…
Psychology and the web By Team Arrk Thought Leadership 7 mins read As the web proliferates and we interact with it in numerous ways, we need to be aware of the importance technology plays in satisfying human needs when interacting with a web application. There is another aspect that we perhaps do not pay as…
Continuous Delivery | A Guide By Team Arrk Thought Leadership 4 mins read The pressure is on companies to become real-time businesses with a host of trends throughout the software industry focusing on the reaction capabilities of firms. This ranges from feedback and monitoring to built-in testing and continuous integration. Now, as organisations attempt to…
Human Resource challenges in an Agile environment By Team Arrk Thought Leadership 4 mins read Agile is pretty much the way software is built and delivered today. Agile is about iterative development with quick feedback loops and making use of Agile engineering practices like Test Driven Development, Continuous Integration, Refactoring etc. Agile is also about…
The Importance Of Getting The Discovery Phase Right By Team Arrk Thought Leadership 5 mins read Imagine starting a business without examining the market first; or hiring a new employee without carrying out an interview. Both scenarios seem almost unthinkable: yet, a host of organisations are still launching their digital projects while overlooking the discovery…
Test Driven Development | A Guide By Team Arrk Thought Leadership 5 mins read Developed back in 2003, test driven development (TDD), also known as test design development, creates an evolutionary approach to development centring on test-first implementations in which you write the minimum amount of production code that will allow you to then fulfill…
