What factors influence customer loyalty?

What factors influence customer loyalty? By Team Arrk Thought Leadership 5 mins read In business, we often focus on attracting new customers. Whether it’s exciting introductory offers; huge promotional campaigns; or discount codes; we’re always thinking about bringing customers in. However, if we can’t offer them a service that they are satisfied with, or another…

White Paper: Creative Uses for iBeacons

White Paper: Creative Uses for iBeacons By Team Arrk Thought Leadership < 1 min read Unobtrusive and relatively low cost, a beacon (or iBeacon when using Apple nomenclature) is a Bluetooth low energy (BLE) device which contains its own battery unit which means they can be positioned pretty much anywhere. Although there are a variety of…

Appification of the Enterprise Explained

Appification of the Enterprise Explained By Team Arrk Thought Leadership 4 mins read The phrase “there’s an app for that” has been well-established among consumers for years – we’re accustomed to the idea of being able to download an app for almost any purpose, leading to buzz terms like “the appification of everything” and the…