Improving Customer Engagement for B2C Brands Through Personalised AI

Implementation of AI-powered recommender systems for enhanced customer engagement and overall Revenue Growth

Customer

Our customer operates one of the largest online platforms for discounts and brand promotions in the UK. This platform facilitates e-commerce, digital marketing, and affiliate marketing across various brands, managing launches and sales promotions.

Diverse customer base

Revenue growth focus

Personalized offers

Problem Statement

As a B2C platform, seasonal and event-based bulk promotions were insufficient for reaching target customers and driving sales. There was a need for time-bound, personalized promotional experiences. Businesses recognized the importance of relevance and sought innovative AI-based solutions to enhance customer engagement and conversion rates.

Limitations of traditional systems

Importance of relevance

Shift towards AI-based solutions

LLM and ChatGPT

Solution Development

Solution Adoption Challenges

To ensure the effectiveness of this algorithm, we encountered several adoption challenges:

Privacy Concerns: Addressed through formal positive consent mechanisms and privacy-conscious data organization.

Costs Associated with AWS and Notifications: Mitigated by adopting bulk processing and scheduled broadcasting methods during off-peak hours.

Timing for Notifications: Maintained relevance through a system for weekly analysis and recommendation notifications.

Collaborative client journey

AWS Personalize implementation

User interaction analysis

Tailor-made recommendations

Outcomes

Arrk has always believed in achieving tangible outcomes from our digital solutions. By adopting a robust recommendation system, our customers have experienced remarkable positive results in a very short time frame.

Enhanced Personalized Offers: Leveraging AI and AWS Personalize, our clients have seen a significant increase in the relevance of offers presented to their customers, improving engagement rates and customer satisfaction, and driving substantial growth.

Increased Revenue: The intelligent recommender system has led to a 30% increase in offer-based revenue within the first three months, underscoring the effectiveness of personalization in generating revenue and enhancing conversion rates.

Ongoing Improvement: At Arrk Group, we are committed to continuous refinement and optimization of our workflows, delivering more relevant recommendations that enhance customer engagement rates and boost revenue generation.

API Integration: We developed an API endpoint to seamlessly integrate the personalized AWS engine into our clients’ websites and applications, enabling real-time, relevant offers to users, improving browsing experiences, and driving higher conversion rates.