Cutting Communication Costs by 50% Through Smarter Messaging
Arrk’s integration with OneSignal empowered our client with dynamic list creation, detailed engagement feedback, and rapid, cost-effective communication capabilities, leading to a 50% reduction in customer communication costs and streamlined promotional activities.
Customer
Our customer operates the UK’s leading digital member discount platform. The platform provides engaging experiences for communities of multi-generational consumers with brand promotions and discounts.
1M+ Members
Discounts and Promotions
Partnership Since 2017
Problem Statement
The customer’s digital platform ecosystem included a web application and native mobile applications for iOS and Android. As the customer scaled up brand promotion activities to millions of users more frequently, they encountered challenges. They struggled to send in-app/push notifications and web notifications to targeted user segments. Additionally, the customer was managing multiple
communication workflows for the web app, iOS, and Android,
which were time-consuming, inefficient, and costly.
communication workflows for the web app, iOS, and Android,
which were time-consuming, inefficient, and costly.
Notification Issues
Expensive Affair
Time Consuming
LLM and ChatGPT
Solution Development
Solution Identification
Arrk proposed implementing the OneSignal platform to meet the customer’s unified communication needs. This included integrating their core digital ecosystems and newer workflow systems to ensure minimal data flow and efficient communication APIs.
Solution Implementation
Arrk led the integration activities with the OneSignal SaaS platform for their services and APIs.
Back-end integration and modifications were implemented in their digital ecosystems without disruption.
Data migration and data flow systems for OneSignal were successfully implemented.
A common template-based workflow architecture was introduced for unified communication for push and in-app notifications.
Improved Analytics
Seamless Integration
Dynamic Templates
Data Migration
Outcomes
- The customer can now create multiple target lists in OneSignal, allowing them to reach users based on engagement levels, such as engaged posts, less engaged posts, new users, and similar segments.They receive feedback on customer engagement, such as emails opened, clicks, and app messages opened.They can send emails to millions of users within minutes.They can generate in-app/web messages and campaigns for promotional activities with minimal clicks and configuration.The system integration resulted in cost reductions for operating communication channels and improved efficiency.
