Becoming Customer Centric – the Secret to Financial Services Success By Team Arrk BlogsDigital Marketing Technical Partner 4 mins read For anyone who may have been oblivious to it before, hopefully the widely publicised recent demise of Thomas Cook highlights that you can’t run an analogue business model in a digital world. Due to cutthroat…
Excuses, excuses, excuses – Is CRM really to blame? By Team Arrk BlogsDigital Marketing Technical Partner 5 mins read Having recently talked to several companies about their CRM systems, I’ve been astonished by the amount of people who said that their CRM wasn’t helping them to do their job better – and some even admitted…
Though Shall Succeed – Our Ten Commandments for CRM Success By Team Arrk BlogsDigital Marketing Technical Partner 7 mins read No one undertakes a CRM implementation with the intention of failing. However, according to Gartner, “55% of CRM initiatives fail to meet measurable business objectives” and other failure reports continue to repeat themselves year after…
How to Unlock the Full Potential of Your CRM By Team Arrk BlogsDigital Marketing Technical Partner 3 mins read Many articles around CRM project failures tend to focus on how to avoid them, which is great, but according to industry analysts, year after year multiple reports address the ongoing issue of failure rates. And for…
The Rise of Voice Search By Team Arrk BlogsCustomer Insights 4 mins read Voice search is on its way towards disrupting the search engine industry and how we discover content online. It’s posing challenges for search engine marketers as the nature of search changes from text-based to voice. What is voice search? Voice search uses…
Customer Journey Optimisation and How it Defines the Future of Business By Team Arrk BlogsCustomer Insights 5 mins read Customer Journey Optimisation is a term applied to online retail. It’s popular with ecommerce businesses, and bricks-and-mortar companies who have adapted their models to sell products online. The rapid spread of the internet from the late…
Bringing the Omnichannel to the Supply Chain By Team Arrk AI Driven Customer InsightsBlogsCustomer Insights 5 mins read Bringing the omnichannel into the supply chain The first rule of retail has always been that “the customer comes first” – however, that statement has rarely been truer than it is now. With so many retail options…
