Improving Customer Engagement for B2C Brands Through Personalised AI

Improving Customer Engagement for B2C Brands Through Personalised AIImplementation of AI-powered recommender systems for enhanced customer engagement and overall Revenue GrowthCustomerOur customer operates one of the largest online platforms for discounts and brand promotions in the UK. This platform facilitates e-commerce, digital marketing, and affiliate marketing across various brands, managing launches and sales promotions.Diverse customer…

Cutting Communication Costs by 50% Through Smarter Messaging

Cutting Communication Costs by 50% Through Smarter MessagingArrk’s integration with OneSignal empowered our client with dynamic list creation, detailed engagement feedback, and rapid, cost-effective communication capabilities, leading to a 50% reduction in customer communication costs and streamlined promotional activities.CustomerOur customer operates the UK’s leading digital member discount platform. The platform provides engaging experiences for communities…

Cutting Multi-Channel Marketing Costs by 48% Through Automation

Cutting Multi-Channel Marketing Costs by 48% Through AutomationHow Arrk’s Implementation of Iterable enabled Client to save cross-channel marketing costs by 48% in 6 months Resulting in Increased digital marketing throughput and improved customer acquisitionCustomerOur customer is a UK-based closed member discount platform that helps UK students save money by providing discounts, exclusive offers, giveaways, money-saving…

Delivering Smarter Customer Search with AI Integration

Delivering Smarter Customer Search with AI IntegrationOur client has amassed a wealth of valuable behavioural data based on user demographics and usage patterns. Although this data holds enormous potential for discovering new business opportunities, it remained buried inside a set of large data repositories, which were challenging to interrogate. This meant that the marketing and…

Revamping a Student Discount Platform for the Digital Generation

Revamping a Student Discount Platform for the Digital GenerationWe partnered with a youth-focused membership organisation to redesign and modernise their digital discount platform, transforming it from a legacy product into a fresh, engaging ecosystem tailored to the evolving needs of students and young professionals. Previously known as a traditional student discount card, the offering was…

Enabled a Scalable, Award-Winning Platform for 50+ Student Unions

Enabled a Scalable, Award-Winning Platform for 50+ Student UnionsThe digital platform, awarded The Times’ Higher Education Awards ICT Initiative of the Year, provides all the functions a student union requires to operate, such as online shopping, event management, ticketing, voting, advice, job shops, content management system, analytics and clubs/societies management.CustomerOur customer has a strategic digital…