Guide to Gamification

If you think that gamification is just another short-lived “term of the month”, then think again: according to predictions by Gartner, in 2015, gamification services will be just as important for consumer marketing and retention as the likes of eBay, Amazon and Facebook. But just what is gamification? In this gamification guide we examine the…

Premium Digital Solution Accelerates Loan Applications

Premium Credit is owned by Cinven, a leading international private equity firm. Cinven has extensive experience acquiring successful companies and helping them grow and develop. Arrk Group helped increase Premium Credit’s competitiveness by designing, building and deploying a large-scale, secure digital customer acquisition platform. The highly scalable digital platform has reduced the time taken to process…