Arrk is responsible for the development and support of the RAC’s entire web presence including one of the most well-known and highly visited websites in the UK
The RAC wanted its web sites to provide a compelling experience that is so content rich and easy to use that customers return on a regular basis and confidently buy RAC services and products. The RAC aims to make its e-Channel its largest sales channel over the next two years. To facilitate a radical revision of the www.rac.co.uk web site, they decided that they needed an information and e-Business portal offering members and non-members information (e.g. traffic, routes, car buying, safe driving) and a set of branded products (e.g. RAC membership, insurance, car loans, RAC car checks).
Our initial task was to migrate the whole site from its original platform based on a proprietary product to a Java based environment allowing flexibility, speed of change and a lower cost of ownership.